According to a report from sports business reporter Darren Rovell, athletic apparel powerhouse Nike will be ceasing production of the "Livestrong" line by the end of 2013 in lieu of spokesperson Lance Armstrong admitting earlier this year that he performance enhancing drugs during his Tour De France days: "Nike has made ... Read More

  Miami Heat forward LeBron James joined elite company Sunday by capturing his fourth NBA MVP Award, receiving 120 of a possible 121 first place votes. James averaged 26.8 points, 8.0 rebounds and 7.3 assists this season while shooting a career-high 56.5% from the field and joins Bill Russell as the ... Read More

With February and Black History Month right around the corner, athletic shoes and apparel powerhouse Nike is getting the ball rolling with a new "Be Bold. Be True" ad campaign, with the first commercial featuring NBA MVP candidate Kevin Durant: http://youtu.be/iA_-XOX8Z4E To celebrate Black History Month, Nike presents "Be Bold. Be True." ... Read More

  Special occasions during the NBA season generally mean new shoe designs for the league's biggest stars. Festive-themed footwear can be seen during the smorgasbord of games on Christmas Day. Seemingly everyone in the All-Star game breaks out fresh kicks. Nike came out with special editions for Kobe, LeBron, and KD ... Read More

With his new social media blitz in full force now, Kobe Bryant and Nike have released a new commercial campaign titled #CountonKobe. Watch: http://youtu.be/shx0iu-TC6w Remember when Kobe Bryant had that legal issue a while back and people thought he'd never get his endorsements or fan support back? Yeah, neither do we. -ALR ... Read More

  With the new NBA season right around the corner Nike released Kevin Durant's latest shoe, the KD V, today. At $115 they won't be as expensive as the LeBron X's and will be available November 6 via NIKEiD and in stores starting December 8. The shoe’s hidden story comes from five ... Read More

Photo credit: Srdjan Suki/EPA World class cyclist Lance Armstrong, who turned out to be the center of a doping program during his winning Toure de France days, has been fired by Nike on Wednesday, per the NY Times. Armstrong will also be stepping down as chairman of Livestrong, his charitable ... Read More

During week one of the 2012 NFL season, Washington Redskins QB Robert Griffin III ruffled some feathers in the league offices when he covered up the Nike logo on his warm ups, writing the word "HEART" in marker. Here's a picture: ESPN quoted a spokesperson from the league office saying that ... Read More