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MLB

Pittsburgh Pirates doing away with pirate as primary logo

01/08/2014 at 7:55 pm By

pirates-logo

 

Last year the Pittsburgh Pirates were among the better stories of the Major League Baseball season. With eventual National League MVP Andrew McCutchen and Comeback Player of the Year Francisco Liriano leading the way the Pirates finished with a 94-68 record and advanced to the postseason for the first time since 1992. It was their first time finishing higher than fourth in the NL Central since 1999. Despite losing to the St. Louis Cardinals in the Division Series it was a season Pirates fans could be proud of.

With the offseason well underway the organization has used the time to make a change that has been in the works for some time.

The team adopted the gold “P” emblem that adorns its hats as its primary logo, replacing the Jolly Roger pirate, the Pirates announced today. It is the first time since the 1930s that a cartoon pirate will not represent the team’s primary logo.

“While the ‘P’ was not designated as our primary logo, it has been a part of our brand for more than 100 years and, more recently, the focus of our branding efforts,” team spokesman Brian Warecki wrote in an email. “This change will continue to strengthen that brand identity.”

So long, old friend.

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