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Peyton Manning’s 31 ‘Omaha’ audibles earn $24,800 for charity

01/19/2014 at 4:36 pm By

Peyton Manning OmahaPeyton Manning used his now famous “Omaha” call 31 times Sunday during the Denver Broncos 26-16 over the Patriots that will send Denver to the Super Bowl, and earned his charity $24,800 in the process.

According to ESPN’s Darren Rovell, eight businesses pledged a combined $800 to the Peyback Foundation for every time Manning used the cadence at the line of scrimmage.

“This has been terrific for us,” said David G. Brown, president and CEO of the Greater Omaha Chamber of Commerce, which headed up the effort. “Before Friday, we had calculated that news coverage of Omaha had generated the equivalent of about $10 million in advertising.”

The craze about Manning’s use of “Omaha” started during the Broncos’ division victory over the Chargers January 12, when Manning used the call 44 times.

The businesses that donated include¬†Omaha Steaks, Mutual of Omaha, FNB Omaha, CenturyLink, DJ’s Dugout,¬†ConAgra Foods and Union Pacific. Brown also believes more businesses will donate to the cause when Denver faces either the 49ers or the Seahawks in the Super Bowl in two weeks.

Manning is listed as the president of his Foundation, with his father Archie and his wife both holding high positions in the foundation, which was founded in 1999 to promote the future success of disadvantaged youth in various areas.


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