Now that the New Orleans franchise formerly known as the Hornets has officially been named the Pelicans (I know, it made us laugh, too) the only thing left to speculate about how they would tie a pelican into their logo.
Well wonder no more, as here are official images of the logo design, courtesy of the Horn… uh Pelicans website:
“Establishing the New Orleans Pelicans is a process of building a basketball legacy for our community that entwines our team image with the best qualities of our community,” said Hornets Owner/Vice Chairman of the Board Rita Benson LeBlanc. “The Pelican is not only the state bird of Louisiana, but it is also representative of teamwork, the positive synergy of group dynamics and, as we’ve experienced recently here on the Gulf Coast region, regeneration.
Surprisingly, the color scheme and logo actually look good. It just a Pelican. The franchise came to decide on the new mascot due to pelicans being the state bird for Louisiana, giving the team some ties to the state in which they play. So, it makes sense in a way.
You can get more information on the logo, color scheme and view the official press release here.