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NBA / Video/Highlights

Kevin Durant stars in Nike commercial for Black History Month

01/28/2013 at 8:35 am By

kevin durant black history monthWith February and Black History Month right around the corner, athletic shoes and apparel powerhouse Nike is getting the ball rolling with a new “Be Bold. Be True” ad campaign, with the first commercial featuring NBA MVP candidate Kevin Durant:

To celebrate Black History Month, Nike presents “Be Bold. Be True.” The new web film, dedicated to all rebels with a cause, features Kevin Durant and an exclusive musical track produced by 9th Wonder. Striking imagery of gritty playground basketball courts, street art and the Nike BHM 2013 collection is accompanied by an inspirational spoken word piece that encourages the fearless and bold pursuit of one’s goals and dreams.

“Be Bold. Be True.” was produced and directed by We Are Not Pilgrims. The spoken-word piece was written and performed by Joekenneth Museau. Street Etiquette handled styling responsibilities.

Nicely done by the good people over at Nike.

-ALR

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