Headlines / NBA

Nike to release Lebron X’ sneakers with a $315 price tag

08/21/2012 at 9:09 am By

Top athletic shoe developer Nike is planning to release the ‘LeBron X‘ early in 2013. The price tag for the latest edition of the 3-time NBA MVP LeBron James’ shoe that he debuted during the Olympics? A whopping $315, the highest ever for a Nike-produced shoe.

Nike is attributing the increase in retail prices to a hike in labor costs in China, according to the Wall Street Journal, but there is more to it than just labor, according to the Business Insider:

Nike’s basketball division saw a 17% increase (pdf) in year-over-year revenue from May 2011 to May 2012. Nike footwear in North America saw a 15% increase in revenue in that same period. In addition to those increases, we’ve seen high-profile specialty shoes like the Air Yeezy II’s sell out in minutes despite their high sticker price.

Basketball sneaker prices are up 9.4% across the board since this time last year, the WSJ reports, and people are still buying them.

So it’s only natural that Nike would test the $300 limit to see if sneaker heads will still bite.

Maybe I’m just getting old, but there is no way I’m spending a car note worth of money on a pair of sneakers simply because LeBron James wears them. Supposedly there with be a cheaper version of the LeBron X’s available that retail for $180, but that’s still a bit much for a pair of basketball shoes.

But if you’re into collecting high-profile sneakers, you should start saving up and planning on picking up a pair of the LeBron X’s in January 2013. Here are a few pictures to hold you over until they drop:

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25 Comments so far

  1. William

    on 08/21/2012 - Reply

    if you miss a jump shot, the shoe will stroke you off.

  2. eterrell

    on 08/21/2012 - Reply

    enough is enough, I think black peopl should boycott Nike. They are just doing this so they could laugh all the way to the bank. Black people please don’t buy these shoes. Stand up to Nike, they think we are all ignorant

    • steve

      on 08/21/2012 - Reply

      Boycott Nike and the Heat because not only is Nike running to the bank but so is La Queen Jane the wannabe player.

    • wayne

      on 08/22/2012 - Reply

      anyone who pays $315 fora pair of sneakers should have his head examined!!

    • ARKYDOG1

      on 08/22/2012 - Reply

      Why would or should anythink otherwise?

    • Mr. Bee

      on 08/22/2012 - Reply

      I’m in TOTAL AGREEMENT and also the black athletes should take a stand against the high pricing of product sold using their names since they already make MILLIONS. They should visit the inner city black communitys where young people are killing over these shoes; yes boycott but the integrity starts at home first with the ATHLETE

  3. steve

    on 08/21/2012 - Reply

    More like $3.16,because if your not bow-legged like La Queen Jane they won”t fit.

  4. sketch

    on 08/22/2012 - Reply

    OMG! I totally agree with Steve. It’s ridiculous where Nike is going with this! To think, LeQueen barely got one, and this one has an asterisk on it because it’s a shortened season! Can you imagine what the price would be if he wins another one ( we all know that he won’t )… what, $3150.00?

    F you guys Nike! You guys make the damned shoes for like $10 and you pay that fool LeQueen $100 million and all the billboards, commercials, and print ads and you flip the bill to the consumers. You guys take all the hard earned dollars from everyone and what do you give back? NOTHING!

    You have sweat shops in South East Asia and you sell this image to the young impressionable youths in the inner city and you guys give ABSOLUTELY NOTHING BACK! Enjoy everything you have in this life Phil Knight… because you’re not getting this in the next unless you change your ways!

    • jimmy

      on 08/22/2012 - Reply

      Hey, C’mon, now. Read the article again. Costs have gone up in China. So instead of paying $0.15 an hour, Nike has to pay $0.17. So now you have to pay extra because of it. Economics 101, you should know better.

      What’s even worse is that how many kids in the ghettos will be shot, stabbed and killed for these sneakers.

  5. Wayne Barcomb

    on 08/22/2012 - Reply

    Paying $315 for a pair of sneakers is so ridiculous, it defies belief and certainly defies common sense. I would urge people to avoid Nike completely and buy other brands of sneakers.

    • Charlee Dorsett

      on 08/22/2012 - Reply

      Well I guest Lebron And Nike dare ready for the deaths they are going to cause by launching this shoe. This is the beginning of the hood wars all over again. First with MJ now Laabron. Most of our inner youth look up to these men and the only way they see themselves as getting out of the hood is to be a sports star. By that being said the domino effect of all this is more young people getting shoot and KILLED for their tennis shoes. Most of their market for these shoes are the GHETTo’s of america . People who really cannot afford this but will rob and kill for them. CONGRATS LEBRON & NIKE FOR STARTING THE A NEW WAR IN THE HOODS.

  6. skypewalker

    on 08/22/2012 - Reply

    Need three pair,an even grand, 1for church,1for play, one for mowing, garden work.

    • RM

      on 08/22/2012 - Reply


    • Duck3607

      on 08/22/2012 - Reply

      Ahh, just what I was going to point out. Sheesh, not bad enough they compare him to Jordan’s younger years, but now they are going to steal his shoes too!! LOL

  7. atlanta26

    on 08/22/2012 - Reply

    The reason for the hike is because of rising labor costs in China… So how’s that out-souring plan working out for them??? If shoes made in China cost $315 then how much would they cost if they were made in America??? I doubt it would be that high..

  8. lewcy

    on 08/22/2012 - Reply

    shoes still butt ugly — just like all the other ones!!

  9. Harry

    on 08/22/2012 - Reply

    What was it that P.T. Barnum said? Oh, yeah: “There’s a sucka popped out every minute” (or something like that).

  10. dee busby

    on 08/22/2012 - Reply

    this is ridiculous. some people cant even buy food and they have gotton the nerve to put a high price on shoes.

  11. William

    on 08/22/2012 - Reply

    I will give back all my MJ Nike shoes I have still have new in box never worn, from the 1990 to present for a pair of these shoes. If Nike thinks there shoes have value then my Nike shoes should be worth alot too. Also I hear Nike makes its shoes in Japan now, I just got the 2011 Nike AIRMAX which was 180.00 and let me say the white paint on the soles of the shoes sucks. yes they are soft and easy to clean, but I have doubts about washing them I see these are the first Nikes to not have instructions on how to care for them. So spend what you wont on Nike just know the more you spend the less likely you are to get long term use as from a cheaper pair.

  12. PerishByu40

    on 08/23/2012 - Reply

    I think we’re all entitled to our on opinion, and most of you are right but hear’s what I also believe. The shoe will not just effect the poor ghetto black young men, the shoe is very appealing, so not only will it attract the young black men but other ethnic groups as well, so as parents what will you say when your kid approaches you and says ” Mom or Dad I want those shoes” think twice or maybe three times before getting them because your kindness may become someone elses treasure your son maybe the one getting Jacked before or after school, so Lebron I got mad respect for you but can you be the first to ” JUST SAY NO ” Enough is Enough. Nike’s a pusher just like a drug dealer and there using your name as the next best thing to hit the street’s, so are you ready to be the name behind why ___ kids have been killed. That line is just and undisclosed number I guess will find out.

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    on 05/18/2013 - Reply

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