Olympics / Video/Highlights

Gillette’s video display over Boston Harbor featuring U.S. Olympians Ryan Lochte & Tyson Gay

07/28/2012 at 7:02 pm By



After four years of waiting the 2012 Summer Olympics are finally here. The spectacle that is the opening ceremony took place yesterday in London. Last night in Boston there was a display put together by Procter & Gamble and Gillette that was impressive in its own right.




As the event began, powerful underwater pumps 100 feet from the water’s edge created two video projection canvases by spraying a mist of water into the air. One screen of misted water was 120 feet wide by 55 feet tall, while the other screen of misted water measured 80 feet wide by 30 feet tall. A patented video mapping technology was used to display customized graphics, animations and video footage onto these enormous water screens as the images were projected from some of the brightest, most powerful video projection equipment on the planet.

Earlier today Lochte captured the first gold medal for the U.S. at the London games by winning the 400-meter individual medley, defeating teammate and the event’s 2008 Olympic gold medalist Michael Phelps in the process. Lochte’s winning time was 4:05.18. Phelps finished fourth with a time of 4:09.28.

Gay, the U.S. 100-meter record holder, will look to secure a place in the event’s final on Aug 5 that could also contain 2008 Olympic gold medalist Usain Bolt, Yohan Blake (100m winner at 2011 world championships), Asafa Powell (one-time world record holder in the event), and 2004 Olympic gold medalist Justin Gatlin.

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