New look, new attitude? Charlotte hopes so
Change is aplenty for the Charlotte Bobcats these days. The NBA franchise recently hired veteran assistant coach Mike Dunlap to be their new head coach and currently hold the No. 2 pick in the NBA draft on June 28th. The Bobcats are also unveiling new uniforms and color scheme for the 2012-2013 season. Take a look at some pics, courtesy of the Charlotte Observer:
The new unis are a good look for the Bobcats and incorporates a little of the North Carolina blue that (college) basketball fans in the area can relate to. It also fits the wishes of majority owner Michael Jordan, who starred at for the Tar Heels in the 80′s before becoming an NBA legend and global icon:
The Bobcats set out to rebrand two years ago, when Michael Jordan bought majority control from original owner Bob Johnson.
[Team president Fred] Whitfield said Jordan pushed for changes in the look as soon as he bought the team. He didn’t like the heavy use of orange and wanted the Carolina blue accent. While that could turn off some potential fans who don’t root for the Tar Heels, Guelli said their market research suggested it would be received well. Thirty-five percent of those polled by the Bobcats said they’d like Carolina blue in the color mix.
