Yesterday, New York Knicks forward Carmelo Anthony was named to the All-NBA Third team for the 2011-2012 season. He averaged 22.6 points, 6.3 rebounds, and 3.6 assists in 55 regular season games while helping New York secure a spot in the playoffs. That wasn’t the only news of the day for the five-time All-Star as sports drink company POWERCOCO announced a partnership with Anthony that will see him have a hands on role.
Anthony, an investor in the company, was inspired to join POWERCOCO, a natural sports drink, due to his desire to educate athletes everywhere about the benefits of natural hydration. In his new role, Anthony will work with POWERCOCO’s executive committee on the evolution of the brand, product functionality and flavor development. Anthony will become the face of the brand and will utilize his experience as a professional athlete to spread awareness about the benefits of natural hydration.