Former NBA great Charles Barkley is known for pushing the envelope a bit. The controversial HOFer says what he feels more times than not.
Barkley made waves recently when he was caught saying that the Weight Watchers program he endorses was a “scam” and “the easiest money he’s ever made”.
For the next campaign it appears as if Weight Watchers is going all out, having Sir Charles appear in a dress for in their upcoming commercials:
In the new “Lose Like A Man” advertisement for the weight loss program set to air in April, Barkley will don a black dress, a wig, earrings, a bracelet, a pinky ring and black heels to help impart the message that Weight Watchers isn’t just for women.
Barkley, a Basketball Hall of Famer now serving as an NBA commentator for TNT, has now lost 42 pounds since he began using the program, according to the company.
Talking about shock advertising… You can watch the full commercial here.
H/T to our friends at Complex for the tip