Chicago Bulls guard Derrick Rose had himself quite a year in 2011. He took his game to another level posting career highs in points per game (25), 3-pointers made (128), and assists per game (7.7). His play during the 2010-2011 regular season was rewarded as he was named league MVP. He was part of a project that renovated a childhood playground at Murray Park on the south side of Chicago. Earlier this month Rose agreed to a 5-year contract extension with the Bulls worth nearly $95 million. Now it appears Rose is set to be the face of Adidas for possibly the remainder of his career, per ESPN’s Marc Stein.
One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.
Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.
Rose outselling Kobe and LeBron is pretty impressive if that is in fact true.
It sounds like Adidas may be the reason we might not get to see a Derrick Rose/Dwight Howard combo in the Windy City. But it looks like we can look forward to many more adiZero shoes like this and commercials like this.