When used properly marketing can be a powerful thing. Little known (and probably even less used) condom company NuVo Condoms sent Washington Redskins quarterback John Beck a weekly supply for protection, after he was sacked a whopping 9 times last Sunday by the Buffalo Bills. Here are details, per a press release sent to the Washington Post’s D.C. Sports Blog:
The results for the week 8 winners of the NuVo Protection Plan have been tallied and this week was a blow out! John Beck of the Washington Redskins takes home the prize solo, as a first time recipient of the NuVo Protection Plan. Beck blew away the competition as he was sacked 9 times over the weekend — ouch that’s got to hurt! NuVo Condoms sent a week supply of condoms to Beck so he can hopefully recover and won’t be left unprotected next week! Come on Redskins — you can’t let your quarterback get roughed up that badly.
Interesting way to raise awareness about your brand, although it may take more than a weekly supply of rubbers to protect the Redskins quarterback this week against the 49ers. Some previous winners of the prestigious honor have been Sam Bradford (twice), Jay Cutler (twice), Alex Smith (twice) among others. You can see who wins weekly via NuVo’s facebook page.
If you’re interested you can check out the company’s website here.
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