While some players have spent their time during the lockout laying low or making the charity/exhibition game rounds, Amar’e Stoudemire is apparently attempting to conquer Hollywood by pitching his own show. Here are details per the Hollywood Reporter:
Earlier in October, New York Knicks star Amare Stoudemire pitched to a handful of major networks a half-hour scripted comedy that he is developing with producers Jeff Kwatinetz and Happy Walters, who is Stoudemire’s agent and president of Rogue Sports, Relativity Media’s sports business.
Such deals aren’t just about cashing a paycheck. Jeff Marks of sports business consultancy Premier Partnerships says that the projects are important for developing athletes’ brands. “They aren’t doing this for free, but at the end of the day, Amare Stoudemire doesn’t need an extra endorsement deal or two,” Marks says. “I think it is about the personal brand.”
Good for Amar’e. He’s already been dabbling in fashion and now that he’s playing for the Knicks and so close to Broadway why not try to take a stab at Hollywood. Maybe he’ll have something to fall back on once his NBA career wraps up or while the lockout plays out. But if the lockout does end soon, all of these extracurricular activities may be a distraction for Stoudemire. We’ll see what happens if the show gets picked up.
Shoutout to Stiletto Jill for the find.