Tiger Woods will be in a commercial that will begin airing in July, but unless you’re in Japan you might not get to see it. Tiger is the newest spokesman for a Japanese heat rub similar to Icy Hot or Bengay. With the recent string of injuries Woods has suffered, this seems fitting.
Kowa Company Ltd issued the following press release as confirmation:
Kowa Company Ltd. is pleased to announce the use of Tiger Woods as the image character of Antiphlogistic Analgetic Vantelin Kowa series
Woods joins Boston Red Sox pitcher Daisuke Matsuzaka on the list of noted athletes to endorse the company’s pain relieving cream. I wonder if he’s using it on that sore right elbow of his?
After losing deals with Gatorade, AT&T, and Accenture this probably doesn’t seem like much, but hey it’s something right? As long as Nike backs Tiger he’ll be fine, but this is a step in trying to regain the $20+ million in endorsement deals he lost from 2009 to 2010.