Pac-10 Agrees to $3 Billion Media Deal

05/03/2011 at 11:28 am By


With a formation of a new conference comes the question of television broadcast rights. That being said, one order of business at the conference’s annual spring meetings in Phoenix was to figure out what channel you’ll need to turn to in order to see your favorite west coast collegiate teams? According to Street & Smith’s Sport Business Journal Daily you can cross that item off on the agenda.

According to the article, the conference has reached a 12-year deal with ESPN and FOX that will include basketball & football that will take effect for the 2012-2013 season. The dollar value of the deal makes it a record media deal for a collegiate sports conference. Under the deal, each school would receive roughly $25 million per year.

The New York Times has further details on channel distribution for basketball & football games:

“The conference’s football games will be shown on ABC and Fox — a combined five will be in prime time each season — and on ESPN, ESPN2, ESPNU and Fx. Basketball will be shown on ESPN, ESPN2, ESPNU and Fox Sports Net. ESPN and Fox will also rotate the conference’s annual football championship game, while the basketball tournament will alternate between the ESPN networks and Fox and Fx.”

Colorado and Utah will be joining Arizona, Arizona State, California-Berkeley, Oregon, Oregon State, Stanford, UCLA, USC, Washington, and Washington State to make the newly formed Pac-12 conference on July 1st.

Score one for the conference that is generally an after thought behind the Big 10, ACC, and SEC. Not many people outside of the west coast have been able to see many Pac-10 games in the past due to not many games being shown on national television. The rotation of football & basketball through the ESPN family of networks will give college sports fans on the east coast, that don’t have a sports package through their cable/satellite provider, more chances to see USC, Oregon, and Stanford make their cases for a BCS bowl game and Arizona, Washington, and UCLA fight for their seeds in the Big Dance. Looks like a good deal to me. The schools win and so do the fans, and in the end that’s what matters most right? Congrats to commissioner Larry Scott and all twelve schools as this will be a pretty significant boost in revenue and exposure for them over the media deal that is currently in place.

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