Spotted this over at Ball Don’t Lie… Lakers superstar Kobe Bryant has been getting his international endorsement portfolio game up lately. Here we see The Mamba manuevering a Smart Car in an effort to catch an art theif. Here’s video:
I’ll let you come up with your own punchlines. My only question is, is a Smart Car roomy enough to accomodate a 6’6 basketball player? If so, then this ad spot is marketing gold. Hopefully Smart gets a hefty return on their investment because I’m sure Mr. Bryant absorbed a large portion of their ad budget.